New Zealand - Auckland - New Zealand Breweries Ltd - Original Photo of Truck - 1950's #328719 - Lion Red is a New Zealand lager-style beer brewed by Lion Breweries in Auckland, part of Lion. The beer is 4.0% alcohol. Because of its relatively low alcohol content it is widely regarded as an excellent 'session' beer, that is, a beer that can be consumed freely over a long session of time without all the adverse effects of a higher alcohol volume beer. As such, it is also a favourite of university students, along with similar strength beers such as Speights and DB Draught. (https://en.wikipedia.org/wiki/Lion_Red)