New Zealand - Parade of Miller's Garage vehicles in Queen Street - At the Greys Avenue junction - 1935? - Photographer Unknown Michelin Man - Bibendum, commonly referred to in English as the Michelin Man or Michelin Tyre Man, is the official mascot of the Michelin tyre company. - A humanoid figure consisting of stacked white tyres, the mascot was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, and is one of the world's oldest trademarks. - The slogan Nunc est bibendum (Now is the time to drink) is taken from Horace's Odes (book I, ode xxxvii, line 1). - He is also referred to as Bib or Bibelobis. - Michelin dominated the French tyre industry for decades and remains a leading player in the market. - It was one of the leading advertisers; to this day its famous guidebooks are widely used by travellers. (Reference: Wikipedia) Image source: Auckland Libraries Heritage Collections 1533-ALBUM-295-88-3 http://www.aucklandcity.govt.nz/dbtw-wpd/exec/dbtwpub.dll?BU=http%3A%2F%2Fwww.aucklandcity.govt.nz%2Fdbtw-wpd%2FHeritageImages%2Findex.htm&AC=QBE_QUERY&TN=heritageimages&QF0=ID&NP=2&RF=HIORecordSearch&MR=5&QI0=%3D%221533-ALBUM-295-88-3%22