New Zealand - Bluff - Sign Posts - Gladys Goodall - 1960’s - Photo Postcard Format Bluff (Māori: Motupōhue) - Previously known as Campbelltown - Often referred to as "The Bluff" - A town and seaport in the Southland region - According to the 2006 census, the resident population was 1,850, a decrease of 85 since 2001. - The Bluff area was one of the earliest areas of New Zealand where a European presence became established. - The first ship known to have entered the harbour was the Perseverance in 1813, in search of flax trading possibilities, with the first European settlers arriving in 1823 or 1824. - This is the foundation for the claim that Bluff is the oldest permanent European settlement in the country. - However, the missionary settlement at Kerikeri was both earlier and larger. - The town was officially called Campbelltown in 1856, became a borough in 1878, and was renamed Bluff in 1917. (https://en.wikipedia.org/wiki/Bluff,_New_Zealand)